![]() Their presence here does not imply any endorsement of CinemaTour by those organizations. Their inclusion here is for the benefit of the reader and for the benefit of the particular organization, but they are, in fact, the copyrighted property of those organizations. Some documents, images and logos contained in these documents belong to various organizations and corporations. As such, articles may contain errors, bias, duplication, or need to be cleaned up. The content of this website is a research work in progress and is being provided to the public for informational purposes only. Return to the top of this page or Return to the main page July 2001 photos from the Bob Meza collection. Photos remain the property of the Member and may not be reproduced without the written consent of the Member.Īpril 2004 photos from the Adam Martin collection. According an article posted to, the owners explained via Twitter “With the opening of the Casino and the Covid-19 lockdown, we are no longer able to keep the theater open.” The "Casino" referred to is the Palace Cinemas which opened in 2018 at the nearby Coyote Entertainment Center in Lemoore, CA. Independent operator Movie Heroes later reopened the theatre. SR Entertainment Group closed this theatre after business on. Previously operated by: Culver Theatres, SR Entertainment Group, Movie Heroes ![]() Learn more about historic theatres in the THS American Theatre Architecture Archives and on our website at historictheatres.CinemaTour - Cinemas Around the World - Metro 4 Cinema, Hanford CA Welcome to CinemaTour! Sign In Through its preservation of the collections in the American Theatre Architecture Archive, its signature publication Marquee™ and Conclave Theatre Tour, THS increases awareness, appreciation and scholarly study of America’s theatres. “Especially all those people who visited the theater and expressed their support and happiness when we stayed open.”ĪBOUT THEATRE HISTORICAL SOCIETY OF AMERICA: Founded by Ben Hall in 1969, the Theatre Historical Society of America (THS) celebrates, documents and promotes the architectural, cultural and social relevance of America’s historic theatres. “I’d love to thank that community,” Xiong said. Mai Xiong, general manager of the Metro 4 Cinema, said she was extremely excited about the changes at the theater and hopes everything turns out great for the theater and the community. “We’re hoping this not only saves the theater, but revitalizes peoples’ love for movies,” Sconce said. Walker considers the model “innovative” and “liberating,” and hopes it will turn into a movement with more and more theaters adopting this method. He said child rates are still being finalized. In Hanford, Sconce said the monthly membership will be $19.95 per month for one person or $34.95 for two people. “We love helping theaters with history that people care about and are willing to preserve,” Sconce said. Movie Heroes also helped a theater in Coalinga stay open. ![]() Not only did the system stabilize the Oakhurst theater, but sales have tripled, Walker said. With their first project, Walker said they essentially let the people in the town of Oakhurst decide if they wanted to save the theater, and they did. Walker said it was a combination of things that made them want to save theaters: first and foremost was a love for their hometown theater, but also their desire to help others. Customers can buy memberships for a month without having to renew every month. There’s also no monthly commitment, Walker said. “They won’t feel ripped-off,” Sconce said. “They no longer have that fear of not liking the movie they went to see,” Walker said. If customers don’t like a movie, they can simply walk out without feeling like they wasted their money. Walker likens the system to a “brick-and-mortar Netflix.” He said many customers have told him that the system takes the guesswork out of watching movies. ![]() For those not wanting a membership, ticket prices will be lower, Sconce said. 1, Sconce and Walker will officially take over ownership of the Metro 4 Cinema.Īlong with unlimited movies, the monthly membership will include discounts on food and drinks. Sconce said he found out about the Metro 4 from a friend, and rushed to Hanford the day before it was set to close to provide the solution to the theater’s problems. What could save the theater is a model from the company Movie Heroes, which asks customers to pay a monthly membership fee in order to watch an unlimited number of movies.įilmmaker Matt Sconce and his business partner, Keith Walker, used the exact same model to save their hometown movie theater in Oakhurst. From The Sentinel: Many residents were upset when news that the Metro 4 Cinema in downtown Hanford was going to close in July, but a large response from the community kept the theater’s doors open and now it seems there is a possibility the theater will stay open for good.
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